Jackie Cooper

Jackie Cooper is the Global Chair, Creative Strategy, and a member of Edelman's Executive Committee - Edelman is the largest Public Relations firm, with 67 offices worldwide as well as affiliates in more than 30 cities. She is a PR 'veteran' with over 30 years' experience, predominately in brand marketing, creative conception and personality strategy.

In 1987 she co-founded JCPR, the eponymous award winning consumer PR agency in London, running campaigns including the launch of O2, Allied Domecq, Mary Kate & Ashley, Wembley Stadium and the final flight for Concorde. JCPR was the only agency awarded two campaigns in the PR Week top campaigns of all-time list with their work for Wonderbra and Playstation.

Acquired by Edelman in 2004, she then served as Creative Director and Vice Chair of Edelman UK, where she provided strategic brand counsel on campaigns including the Dove Campaign for Real Beauty and Every Child has the Right to Play on Omo for Unilever, and the Halo launch for Xbox.

In 2011 Jackie was appointed Global Vice Chair of brand properties, working at the intersection of brand, content and partnerships, establishing global entertainment affiliations for clients internationally and delivering brand counsel for clients including Diageo, Starbucks and Microsoft.

Jackie also established Edelman's content offer, which utilised international production and network relationships to develop fully integrated campaigns across brand, pharma and experiential sectors.

Currently the Global Chair, Creative Strategy and a member of Edelman's Executive Committee, she oversees the firm's creative offering collaborating with teams across the Edelman's international network, ensuring clients benefit from powerful ideas that deliver memorable and meaningful campaigns. She maintains her entertainment partnerships and continues delivering consultancy work for individuals who have achieved fame and profile and want to ensure they establish the foundations for a compelling legacy and business future.

Jackie also acts as an Advisor for the NGO Children's University; The Good Pitch, the global documentary initiative; and Wings of Hope, a UK based education charity funding schooling in India and Africa.